Impraise, more than just a new look.

Over the past four years, our customer's challenges and aspirations have defined our product, evolved our offerings, and shaped our growth. Today, our world looks a little bit different. To better reflect who we are and where we are going, we’ve refocused our market positioning, refreshed our brand identity, and rebuilt our website.

Our belief is simple — Grow your people, grow your business.

While agility and flexibility have long been valued as business strategy, they’re an afterthought when it comes to developing our most valuable asset — people.

We want to change this.

At Impraise, we believe that seizing moments to celebrate, learn, and improve, has the power to transform roles into careers.

Our mission is to empower people to unleash their potential.

“In 2014, that meant redesigning performance reviews; creating a more engaging experience for one of HR’s most cumbersome processes. Today, it means accelerating individual performance, fostering career development, and seizing all the moments in between."

Bas Köhnke, CEO & Co-founder

Through intuitive technology, we forge cultures where individuals feel valued, motivated, and empowered to take ownership of their day-to-day progress and long-term career aspirations.

We’ve built The People Enablement Platform™ for people and businesses to thrive.

What we value

Our values guide us in building a smarter product, serving our customers better, and realizing our mission.

  • We make things happen — big or small; simple or challenging.

  • Whatever our individual strengths, we accomplish more together.

  • Our actions are always considerate and deliberate.

  • Best can always be beat, so we strive for better.

Our visual identity has one big idea — growth.

Whether it’s after a project, meeting, or a hallway conversation, everyday moments and interactions can help us gain clarity, direction, and purpose. When we take the time to reflect, learn, and adapt – we grow.

Our visual language tells this story.

We start our roles and careers a bit rough around the edges and lacking in the richness that comes with knowledge and experience. But each piece of feedback we receive or knowledge exchanged rounds our edges, moves us with direction and purpose, and makes us more solid.

We show this through:

  • Showing change and growth. The shapes that we use represent the moments that make each of our journeys unique, each one communicating the influence and knowledge shared by those we encounter. Our logo is a summary of these journeys.

  • Moving with energy and momentum. Growth with strength, direction, and purpose is not only captured in our imagery but is also reflected in the animated details on our website. You’ll see the shapes transform, the logo move, and the buttons build.

  • Building out from orange. We’ve moved to a bolder orange and built out our color palette to include equally strong greens, purples, and blues. Allowing us to tell more colorful and unique stories.

  • Real people, real stories. People are all different and so are their journeys. Our approach to photography is centered around the people we encounter everyday; capturing our team and customers working in their everyday environments.

Moving forward.

With this redesign, we wanted to build on what endeared our earliest customers while creating space for our brand to connect even more broadly. We hope our new brand and philosophy inspires our customers and users to reflect, learn, and grow. Today, tomorrow, and wherever their careers take them.

If you’re interested in seeing our vision come to life, visit