Company Culture

The benefits of recognizing your team success and the 3 rules of celebration

Have you, as a team, raised a glass to last month’s successful efforts? Don't forget to celebrate you and your team's success for the sake of improvement in team spirit and performance. There are several reasons why you should be recognizing team success if you aren't doing so already. But first things first, what is success?

How do you define success for you and your team? Is success making $50,000 in revenue in the previous month? Or is it a 60% year-on-year growth in terms of sales? These benchmarks could be identifiers of success, however, success does not always have to be something that involves money or a long term effort.

You should celebrate success whenever one achieves a goal. Short term objectives count still count. Personal efforts also count when the achievement contributes to the team’s common goals. Basically, everything that gets done and contributes to the the mission of the team is a team success.

For example, one of your customer support staffers goes an extra mile to satisfy a client. The client leaves a positive feedback regarding her service. You should definitely acknowledge her efforts and at the same time, you should encourage her to share her story with the rest of the team. Success sharing and celebration are both important. Both are extremely beneficial for team performance and should not be taken lightly.

Why should teammates share success stories?

Success stories can be very helpful. They are the practical tips others can adapt in order to solve similar problems. For example, a member of your customer support team gains an exceptional high level of customer satisfaction because she works out an ideal flow to deal with inquiries and follow up with customers. Others can learn from such a workflow. Encourage her to share the best practices to benefit the whole team’s performance.

Besides, success stories are a great source of inspiration for others to excel. Think about why you read biographies of successful people in various fields from politics to arts. Not all the tips you come across are applicable to your personal and professional life, however, you are inspired by their strong will to excel at what they do and their passion to make a difference. Such aspiration is likely to affect you more if it comes from people you know and whose work you value.

Sharing stories helps strengthen your team as they become more and more familiar with one another. For example, your developer knows which skills your designer excels at and what inspires her. He will find out the best way to work with her in the future. As manager, you will also find it much nicer to supervise a close-knit team.

Why should everyone recognize everyone else’s success?

Recognizing success is very powerful. Peer recognition brings fulfillment because it reinforces the meaning of one’s hard work. When you show your respect to one’s achievement, you are likely to boost his or her self-esteem, which is the second highest need of a person according to Maslow’s hierarchy.

Moreover, a manager can motivate an employee a great deal by showing gratitude and appreciation towards his or her accomplishments. This motivation will make it more likely for the employee to work harder and be inspired to contribute more and more to the team. Mutual respect creates a stronger relationship between team members and increases the level of loyalty.

Recognizing both individual and team achievement helps build a sense of solidarity and identity for the whole team.

How to share and celebrate success

The story

Sharing success is like telling a story. You want to tell a good story that has an impact. You want to help and inspire people to achieve their own goals. Here are some tips for a good story:

Focus on useful content 

You want your audience to take home practical tips. Think of the exact step-by-step process that you have taken to achieve a goal. Share these steps as a tool to solve a similar problem.

Be inspirational and authentic

You want to inspire your audience to gain something for themselves. Think back to the obstacles, especially mental blocks, and how you overcame them. A story that talks to one’s feelings tends to have a stronger impact in the process of being remembered.

Moreover, it is very important to try not to come across as being arrogant. You have all the rights to be proud of your achievement, but avoid sounding snobby when talking about it. It is best to stay authentic and down to earth to avoid this.

The celebration

As manager, you should take time to celebrate employee achievement. Show them that you do not take their hard work for granted. Besides, it is helpful to create an environment where teammates can easily recognize and celebrate each other’s success.

Here are some tips for you, as manager, to make a positive impact with recognizing employee achievement.

Do it soon  

One rule for recognition is the earlier, the better. As a manager, you should always know what is going on in your team. If your employees do something great, you should be the first to notice and congratulate them. Give them a handshake or high five as soon as you can. An official congratulation or a bonus can come later, but there is no reason why you should wait to say thanks to an employee for his or her hard work.

Make it public

A public recognition is much more impactful than a private one. You don’t have to put up a stage with flowers and stereo sound system every time, but a compliment in public is far better at boosting one’s esteem than one sent via an email or even 1-on-1. A celebration only feels like a real one with a crowd. That is why we gather for fireworks to celebrate a new year or a national holiday. As manager, you could hold weekly meetings (e.g.15 minutes of heroism) to make success acknowledgement official and public. 

Add a bonus or a token gift 

A high-five or a handwritten thank-you note is great but more is in order in many cases. Rewards and hard work often go together. Depending on the level of achievement, a certain form of reward is due. 

Rewarding your employees is important, but you should do learn to do it appropriately and perhaps in a creative and authentic way.

Rewards can come in all shapes and sizes, and can involve cash or non-monetary rewards. Traditional rewards often include a monetary bonus or a pay raise. Inarguably, most would be happy and motivated with a bigger pay check, however, there are rewards that can be just as effective that will cost the company far less. To name a few ideas:

  • A day-off pass to use for extra time off or flexible hours

  • A nice, long lunch to celebrate the achievement together

  • A voucher from a fine restaurant in town

  • A massage gift card

  • A one year Spotify subscription

Do you have some good ideas? 

The key is to link a reward to the employee and his or her accomplishment. For example, a junior salesperson reaches a milestone of the first $10,000. A pen holder made out of the number 10,000 to be put on his desk would be a nice gift because it will remind him of his achievement every day. 

Go an extra mile to find out what your employees like, what their hobbies are, and what they are passionate about. For example, if an employee likes reading, a book signed by his or her favourite author could make a great gift. Personalizing rewards shows that you not only care, but will go the extra mile to make sure your employees feel recognized.

In brief

Building a great team is a challenging job. You should take pride in your team’s success by taking the time and effort to celebrate it. Whenever one achieves a goal, acknowledge your appreciation in a timely and public manner. In addition, don't forget to give a reward or a token gift. Recognize employee achievement and you will reap the rewards from their motivation and loyalty.

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